Explore Retailer Marketing
Retailer Marketing Opportunities
Promote your store at Cleveland Central
Cleveland Central offers a range of free and paid marketing opportunities to help retailers increase awareness, support in-store promotions and connect with local customers across the centre.
Use centre channels to amplify your store activity
From website listings and EDM inclusion to in-centre posters, digital directories, PA announcements, retailer events and casual mall leasing, there are multiple ways to promote your business and drive customer awareness.
Free retailer marketing opportunities
These opportunities are available to Cleveland Central retailers, subject to availability, approval and supplied content meeting the required specifications.
Website
Store listing
Keep your store profile current and compelling on the Cleveland Central website.
- 100–150 word store description
- Key products or services
- Store phone number
- Logo supplied in colour and black and white
Website
What’s On & Offers
Promote store events, competitions, seasonal campaigns, sales and special offers.
- Ideal for limited-time promotions
- Requires image, short copy and relevant terms
- Subject to approval before publishing
Email Marketing
EDM inclusion
Reach Cleveland Central customers who have subscribed to the online database.
- Minimum one EDM per calendar month
- Increases during key campaigns and seasonal periods
- Best for offers, launches, events and new products
Social Media
Facebook and Instagram support
Share approved retailer content through Cleveland Central’s social channels.
- Retailer supplies artwork and caption copy
- No text overlay on supplied creative
- Subject to approval and scheduling availability
In-centre
Posters
Promote your business in high-traffic amenities corridors across the centre.
- Displayed for one month at no charge
- Subject to availability
- Artwork and production supplied by retailer
In-centre
ABUZZ digital screens
Feature your promotion across ABUZZ digital directories at the North and South Mall entrances.
- Retailer supplies creative
- Static and video formats available
- All content subject to approval
In-centre
PA announcements
Promote your offer through professionally delivered in-centre announcements.
- Scheduled between centre music rotations
- Retailer may supply approved audio or written copy
- Best for short-term offers and events
Campaigns
Campaign participation
Get involved in centre marketing campaigns across key retail periods.
- Fresh Food & Dining
- Christmas and seasonal campaigns
- Retailer offers and in-store activations
Retailer services and collaboration
Retailer meetings
Schedule time with Centre Management to share ideas, discuss opportunities and work together on customer experience.
Retail consultants
Access specialist support across shop design, visual merchandising, food best practice and financial operations.
Mall activations
Explore casual mall leasing and activation opportunities to increase promotional presence in-centre.
Paid opportunities
Paid
Casual mall leasing
Ideal for product launches, stock clearance, sampling, demonstrations and increasing brand visibility.
Contact: Jamie Tai
Email: jamie.tai@haben.com.au
Phone: +61 422 521 026
Paid
oOh! Media screens
Premium small and large-format digital screens positioned throughout Cleveland Central for high-impact exposure.
Bookings: Managed directly through oOh! Media
Email: cx@oohmedia.com.au
Creative specifications
Please supply creative exactly to the required specifications. All content is subject to approval.
| Channel | What to supply | Specifications |
|---|---|---|
| Website store listing | Store description, contact number and logo | 100–150 words; logo 600px x 600px; .eps, .jpg or .png in colour and black and white |
| What’s On & Offers | Image, short copy and terms | Image 1080px x 1080px; .jpg or .png; 1–2 short engaging paragraphs |
| Artwork, caption and terms | 1080px x 1080px or 1920px x 1005px; no text overlay; .jpg or .png | |
| Artwork, caption, hashtags and terms | 1080px x 1080px; no text overlay; .jpg or .png | |
| Email marketing | Headline, body copy, header image, supporting image and terms | Headline 3–5 words; header 800px x 300px; supporting image 1080px x 1080px |
| In-centre posters | Printed poster supplied by retailer | 762mm x 1016mm; 200gsm poster paper |
| ABUZZ digital screens | Static or video creative | 1080px x 1510px or 1080px x 1920px |
| PA announcements | Approved audio or written copy | One concise paragraph with dates, times, limitations and T&Cs |
| oOh! Media screens | One final creative file per execution | JPEG or MP4; 1920px x 1080px |
How to submit your marketing request
- Choose the opportunity: Select the most suitable channel for your promotion.
- Prepare your content: Supply artwork, copy, dates, offer details, limitations and terms and conditions.
- Email the Marketing team: Send your request to marketing@clevelandcentral.com.au.
- Allow time for approval and scheduling: All content is subject to approval and availability.
Ready to promote your store?
Share your campaign, offer, event or new product details with the Cleveland Central Marketing team.